We wanted Tiny Tina to be cheerful and happy to look at so she appeas to young children and their parents. We chose a bright and fun colour pallet that worked well with the bright orange hair of the “real life” Tina.
When Amy came to me for help, she already had a logo (shown above) and some branding in place, but it needed some serious shooshing. The brand was bright and colourful, but it needed more direction in order to bring in some consistency.
We started with a 1 to 1 brand review to figure out what was and wasn’t working with their visuals, then built on the existing branding.
With vegan food being plant based, we felt that some kind of plant symbolism needed to be incorporated in the logo. And what better than a fig leaf to tie in the word “naked” from the company name.
Greens, teamed with an earthy charcoal seemed fitting for a vegan food brand. While pinks shades were chosen for their calming and reassuring feel.