TJ Accounting Consultants are a diverse, accounting firm based in Brisbane Queenland.
It’s run by female accountants and members of the Indigenous & LGBQTI+ communities, who are driven to see other like minded women succeed.
They aim to help women of all cultures and backgrounds understand and improve their finances, so they gain financial empowerment and grow successful businesses.
Accuracy Quality Openness Reliability Responsiveness
We wanted the brand to be feminine yet earthy, to refect both the female and indigenous connections.
The colour pallet and imagery were been carefully chosen to help show this. With the contrasting teal green incorporated to give a sense of growth, wealth and reassurance.
The logo has feminine, corporate and playful undertones, with the T and J created to subtly look like two human forms leaning into each other. This connects nicely to the humanistic approach to accounting that TJ Accounting Consultants value within the business.
Character illustrations were a fun addition to the brand. They help to portray the approachability of the staff and remove the “corporate” and “formality” of what people usually assume when they think accounting.