The Toy Chest Australia is an online toy store, specialising selling ethically made, eco friendly toys.
They know that friends and family sometimes like to purchase something that’s a little extra special for their children and loved ones, so we focus on stocking toys that are high quality and perfect for gifting.
Initially the clients vision was to update their exiting teddy bear mascot and brighten their colours, to show the joy that comes with gifting something extra special to our littler loved ones.
But after working with the client on their brand strategy, we soon discovered that their values around social and environmental responsibility, is what makes them focus on selling ethically made and eco friendly toys. So the brand needed to show this, while appealing consumers who like to make sustainable choices when it comes to purchases.
The colour palette uses both bright and earthy tones, to show what the brand is all about. We incorporated colourful imagery, with earthy undertones and created a logo that’s joyful. Showing people exactly who they are and what they offer.