As the name suggests, “The Period Box” sell boxes for girls and women with products specific to a time in their life. With a special focus on helping girls have a happy and positive first period experience.
They aim to normalise periods, while empowering young girls. Changing the negative stigma associated with periods and redirect the way girls feel about them by educating, empowering and building their confidence.
We chose a colour palette, imagery and logo style that’s kinda in-your-face. It’s not wishy washy or too girly, but it stands out and appeals to tweens and teenagers, as well as the Mum who usually buy for them.
Hot pink is the “hero colour” for the brand. The brand aims to normalise periods, so wanted to choose something that was close to red as possible without pushing the appeance of blood too much. We paired it with colours that are fun, happy and youthful.
Illustrations are a great way to show people what the brand is all about, while appealing to young girls in a fun way. Where photo’s of underwear and feminine hygiene product might feel a little too much for tweens and teens, illustration makes period imagery a little less intimidating.