Logo Design for Red Jet Design Co

Logo, Branding & Illustration

 

Red Jet Design Co., a family-run web design business based in Ballarat, Victoria, offers web design, maintenance, and high-performance hosting. They serve businesses in regional towns across Australia, including Ballarat, aiming to boost their online presence and success.

The brand features a muted red, balanced with vibrant, modern colors for a playful and creative vibe. A paper plane logo emphasizes this creativity, complemented by whimsical small-town travel illustrations, completing their unique brand identity.

Brand imagery for the Red Jet Design Co. branding project
Brand imagery for the Red Jet Design Co. branding project
Brand imagery for the Red Jet Design Co. branding project
Brand imagery for the Red Jet Design Co. branding project
Brand imagery for the Red Jet Design Co. branding project

BRAND ILLUSTRATIONS

Some fun brand illustrations were created to reinforce their brand values, help show their fun brand personality and appeal to their target audience of regional and small town business owners.

Website Design Illustration
digital illustration of a camera
Digital illustration of a map
Digital illustration of a plane
Digital illustration of a Ballarat Swan
Digital illustration of a Ballarat Post Box

Brand Iconography

A set of branded icons were also created, to help explain sections of text on their website and for use on their instagram highlights.

We maintained the same drawing style that was used in the illustrations to keep everything consistent and provided variations in both their red and green brand colours.

 

Website and social media design

A website home page was designed, featuring eye-catching illustrations and a playful paper plane graphic to enhance its appeal. This successful implementation sparked a brilliant inspiration in the client’s mind, providing a clear direction for the overall style of the website.

Having a strong social media presence is of utmost importance, which is why we went the extra mile and crafted a range of Instagram story and post templates that can be easily customised by the client using Canva. Additionally, we provided a grid design, complete with clear art direction and a set of instructions to ensure consistency and adherence to the brand guidelines.

Website illustration and design
Instagram templates and grid design

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