Oliver & Co. Conveyancing are a legal service based in Cessnock, New South Wales. They’re a vibrant young team who take pride in educating their clients on the process of buying and selling property.
With a target audience of young adults and couples, their aims to provide services that allow young people to fulfil the “great Australian dream” of owning your own home.
They want their clients to feel confident and excited about their new home, and in their decision to use Oliver & Co. for their legals.
CREATIVE PROCESS
Strong, bold colours and fonts have been combined with brighter, happier looking colours and fonts to achieve a nice balance of excitement and trust.
The colourful picket fence imagery gives viewers an insight on what the business does and what chosen to represent the the great Australian dream of owning your own home.
Brand Iconography
To maintain consistency, a set of branded icons were also created.
I was given a list of headings, then illustrated a set of small graphics to match, keeping the fun and happy feeling we want the brand to portray.
Illustrated icons work well at separating the different sections of text on the Oliver & Co Conveyancing website. They are also used as highlight covers on their Instagram page.
BRAND ILLUSTRATIONS
A set of branded illustrations were created to help support the clients marketing and reinforce what they do. Illustrations were drawn in a fun quirky style to reinforce the fun and youthful brand personality.
We thought about the stereotypical things associated with buying and selling property, as well as moving house and the “great Australian dream” – Then created images to show this.
