Monkey See Monkey Do Resources provide quality visual aids to families, therapists and educators. Their visual aids assist in successful communication and increased understanding in conveying important messages and routines.
Ultimately making life easier for children who have difficulties communicating.
As a part of the research I did to better understand the brand, I looked into what colours, imagery and fonts were going to work the best for their mostly neurodiverse target audience. Something I’ve never explored before, but was excited to learn more about.
Studies show that when it comes to colours in a learning environment, neurodiverse students tend to prefer muted pastel hues and neutral tones. …forming a great basis for our colour palette!
Illustrations were created to reinforce the inclusive brand values and fun brand personality. We included jungle themed imagery and a set of monkeys that represent non gender specific, inclusive characters.
The brands imagery captures who they are, what they do, their target audience and the positive impact their products ultimately provide.
Images are clear with a bight, yet muted editing style and splashes of their brand colours of green, grey, yellow, pinky-orange and blue.
A set of branded icons were designed to help explain the results their visual reference cards can bring to the user and their family, as well as the endorcements their products have received from Speach Pathologists, Occupational Therapists and Early Childhood Educators.