Logo Design for Children's brand Monkey See Monkey Do Resources

Logo, Branding, Brand Illustrations & Product Illustrations

Monkey See Monkey Do Resources offers visual aids for families, therapists, and educators, enhancing communication and understanding for children with communication difficulties.

The brief was to create a brand that resonates with parents, primary caregivers, educators, and therapists of non-verbal children, embodying qualities of passion, fun, empathy, support, and knowledge. The brand should project warmth and support, offering fun, high-quality products that truly assist and uplift its audience.

We then created a set of over 500 custom illustrated visual aid cards for their prodcut range.

Real Food Families brand colours next to a Mum sitting on the ground playing with her baby

CREATIVE PROCESS

As a part of the research I did to better understand the brand, I looked into what colours, imagery and fonts were going to work the best for their mostly neurodiverse target audience. Something I’ve never explored before, but was excited to learn more about.

Studies show that when it comes to colours in a learning environment, neurodiverse students tend to prefer muted pastel hues and neutral tones. …forming a great basis for our colour palette!

Sub logo design for Children's brand Monkey See Monkey Do Resources
Sub logo design for Children's brand Monkey See Monkey Do Resources
Sub logo design for Children's brand Monkey See Monkey Do Resources

BRAND ILLUSTRATIONS

Illustrations were created to reinforce the inclusive brand values and fun brand personality. We included jungle themed imagery and a set of monkeys that represent non gender specific, inclusive characters.

 

Brand illustrator from Brisbane
Brand illustrator from Brisbane
Brand illustrator from Brisbane
Brand illustrator from Brisbane

BRAND Photography

The brands imagery captures who they are, what they do, their target audience and the positive impact their products ultimately provide.

Images are clear with a bight, yet muted editing style and splashes of their brand colours of green, grey, yellow, pinky-orange and blue. 

 

Brand imagery for Children's brand Monkey See Monkey Do Resources
Brand imagery for Children's brand Monkey See Monkey Do Resources
Brand imagery for Children's brand Monkey See Monkey Do Resources
Real Food Families brand colours next to a Mum sitting on the ground playing with her baby

Brand Iconography

A set of branded icons were designed to help explain the results their visual reference cards can bring to the user and their family, as well as the endorcements their products have received from Speach Pathologists, Occupational Therapists and Early Childhood Educators.

 

Brand icons design
Brand icons design
 Brand icons design
Brand icons design
Icon Illustrations
Brand icons design
Brand icons design
Brand icons design

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