Little Insights is a new transdisciplinary therapy practice for children and young adults.
Initially offering psychology, the practice aims to grow too offer speech pathology, occupational therapy & dietetics and other allied heath services.
The needs of their patients tends to cross over with these services, so the aim is to have an integrated and collaborativeway to assess and support their clients in the one space.
Before getting stuck into the fun part of designing, we discussed their brand personality, the vision they see for the future and their values.
In doing this, we were able to create a logo and brand that not only shows people who they are, but is also going to serve the business as it grows.
We created a bright colour palette and playful logo, that shows potential clients straight away, who they work with. The mix of different colours and elements within the logo also brings in the transdisciplinary therapy services that Little Insights aim to offer.
Their services are designed to help clients gently and kindly, while allowing them to be playful and silly. So the fun feeling within the brand works well to show people what to expect when working together.
A set of instagram templates were created in Canva so they have a set design style that they continue through in their social media.
The client wanted some cute illustrated monsters that can be used as mascots to represent different feelings. Custom illustration was a little out of budget, so we were able to find and modify some stock illustrations to make them match the brand instead.