Barbara Nigg is a Canadian born Copywriter living in Switzerland.
She specialises in corporate communications, writing about global and local business trends. But her vision for the business is to focus on a more fun style of writing, offering conversational copywriting for female entrepreneurs.
Her services include; creating a brand tone of voice, content for websites and blogs and teaching business owners how to write engaging digital copy.
Barbaras copywriting connects (“clicks”) with customers, builds a positive reputations, generates leads and boosts sales.
We wanted to show the creative, witty and fun side of the brand to appeal to her new target audience – while being careful not to go too far and confuse her current corporate clients. So, we chose a bright fun colour palette, then toned it down with the charcoal.
For the logo we chose a nice serif font, to reflect traditional text and paired it with a fun quirky font in the tag line. We created a speech bubble graphic for the logo, to show that she is a conversational copywriter, then added movement lines to emphasise the “click”.
Supporting brand graphics were created to work with the logo. And after getting to know Barbara over our online meetings, I was able to draw a fun portrait of her face to use in her branding and as a secondary logo mark.
Her target audience work smarter. They‘re more interested in work/life balance than climbing the corporate ladder.
We chose brand photography that’s going to appeal to her ideal client. Photos have a light, bright and colourful editing style. They show things like books, a happy lifestyle, the tools Barbara uses in her work and brand photos that show her bright and fun personality.