Build a bright brand
that sells for you

Your brand is a vibe. 

Strategically designed to excite your customers, it perfectly communicates your what, why and how in a single glance of brilliant colour. 

When your brand looks amazing, it gets you seen by the right audience so you can consistently 

Level up. Stand out. Sell out – to a crowd of raving fans.

How? 

With strategic branding, captivating visuals and a professional image that perfectly reflects the quality of your business. 

Photo of Kat Potter on a yellow wall

Branding designer
for colourful, quirky brands

Let me guess. You’re here because you:

    Are over the DIY design that’s holding you back

    Know the visuals you currently use don’t reflect where you’re at

    Need branding that taps into your audience’s mind and heart (and bank balance)

    Realise the value of a profesh brand that’s custom made for you

    Want allllll the colours, patterns and illustrative style I’m known for

    Sound like you? Great, let’s get a little more personal.

    I’m a Brisbane-based branding designer

    You’re a fun, vibrant brand.

    We go together like cupcakes and sprinkles.

    An artist, illustrator and surface pattern designer, I bring a solid base of design qualifications, topped with 20 years of design expertise and a generous scoop of natural creative talent.

    I’m all about understanding your business top to tail with my in-depth design process, so I can uncover your brand personality.

    Then I create a tailored brand with a logo and visuals that make you feel proud of your growing business – and your ideal audience feel understood.

    branding packages

    digital illustration of black cat paws

    Let’s scratch the surface

    Say “see ya” to DIY and “hello” to “damn, that’s some killer branding!” Starting with a brand strategy, you’ll get all the beautiful bits and pieces to level up and show the world what you’ve got. 

    4 week turnaround time

    WHAT'S INCLUDED
    • In Depth brand questionnaire
    • 30 Minute strategy session ​to discuss your brief and brand strategy via Zoom.
    • Research into 3 of your competitors
    • 1 Moodboard
    • Logo design (3 concepts)
    • 3 revisions for 100% satisfaction
    • 1 colour (mono) version of your logo
    • Facebook profile sized logo
    • Colour palette recommendations
    • Font recommendations
    • Final logo files and design elements supplied formats suitable for both print and web use
    • Basic html email signature for 1 employee, with clickable web & social links
    • One page branding ID, showing colours, fonts, branding elements​ (or upgrade to an indepth Brand Style Guide)
    • Supporting brand designs
      (your choice of 2 from the list options below)
      Business Card, Letterhead, Social Media Header, Thankyou card, post card, 1 page DL or A5 flyer, E-Newseltter design, Set of 3 social media templates (canva)
    digital illustration of black cat sleeping

    Purrfectly
    Branded

    Raise the bar and spread your brand further across your slice of the internet. Get jaw dropping visuals and extra inclusions for a solid brand story to help you scale. 

    6 week turnaround time

    WHAT'S INCLUDED
    • Everything included in my “Let’s Scratch the Surface” Package​​

    PLUS​​

    • Supporting brand designs (upgrade to your choice of 3)
    • Landscape and portrait versions of your logo (if required)
    • Logo sub mark
    • Web favicon icon​​
    • Upgrade to an indepth Brand Style Guide (the rule book), to outline the use of your fonts, logo usage, brand graphics, photography etc.

    ADDITIONAL MARKETING DESIGNS:

    • 10 small illustrations OR
    • An 8 page .pdf document OR
    • 5 Instagram templates + 5 story templates
    digital illustration of black cat wearing pyjamas

    The Cat’s
    Pyjamas

    All the brand graphics you could ever need with extra sprinkles on top! Make your brand instantly recognisable, memorable and pawsitively irresistible to your dream customer. 

    8 week turnaround time

    WHAT'S INCLUDED

    Everything included in my “Purfectly Branded” Package.

    PLUS

    • Supporting brand designs (upgrade to your choice of 4)
    • Set of 6 icon illustrations
    • At least 1 brand pattern (developed from your icons, logo or illustrations)
    • Brand kit loaded and set up in your Canva Pro account (if required)​​
    • 5 Instagram templates + 5 story templates (Canva)
    • Personalised instructional video on how to use your Canva templates
    • Instagram design/art direction (9 square grid layout + style sheet with recommendations going forward)
    • 30 minute hand over meeting

    Other designs I can help you with

    Packaging
    Labels
    Wrapping paper

    Social media templates (Canva)
    Instagram grid design
    Branded patterns & illustrations

    Workbooks & interactive .pdf’s
    Flyers & brochures
    Infographics

    Let’s do it!

    Wanna get started? Like more info? Or keen for a custom design quote?
    Get in touch or book a free 15 minute discovery call.

    The branding design process

    So you’ve checked out my website, had a good sticky beak of my portfolio, downloaded my price guide AND you’re keen to work together? Here’s what you can expect;

    underpants illustration
    1. Discovery & Breifing

    Welcome Pack / Proposal
    Giving you all the nitty gritty and inclusions.

    Payment
    A 50% deposit is required before work can begin.

     Brief
    You’ll fill out a brief form & collect a few visuals to show me the direction you’re thinking.

     Discussion
    We’ll catch up on Zoom to discuss your brief and brand direction.

    laptop with house plant illustration
    2. Brand Strategy

    Research & Strategy
    I research your competitors, target audience, industry and more. Then create your brand strategy document.

     Mood Board
    Using the brand strategy and the information you provided in the brief, I’ll create a visual mood board to show you the look and feel I envisage for your brand.

    laptop digital illustration
    3. Creating & Proofing

    Logo Design
    I’ll come up with lots of ideas and present you with the top 3.

    Proofing
    From there I’ll develop and refine your favourite design based on your feedback.

    Supporting Brand Designs
    Once the logo has been approved, I’ll move onto your supporting brand designs, illustrations and graphics. We’ll email back and forth until approved.

    champagne and confetti illustration
    4. Finalise & Celebrate

    Approval
    Files will be supplied to you via a drop box link once your final payment has been made.

    Celebrate
    Lastly we celebrate!
    …because you’re about to take your business the next level!

    Pin It on Pinterest