Build a bright brand
that sells for you

Your brand is a vibe. 

Strategically designed to excite your customers, it perfectly communicates your what, why and how in a single glance of brilliant colour. 

When your brand looks amazing, it gets you seen by the right audience so you can consistently 

Level up. Stand out. Sell out – to a crowd of raving fans.


With strategic branding, captivating visuals and a professional image that perfectly reflects the quality of your business. 

Photo of Kat Potter on a yellow wall

Branding designer
for colourful, quirky brands

Let me guess. You’re here because you:

    Are over the DIY design that’s holding you back

    Know the visuals you currently use don’t reflect where you’re at

    Need branding that taps into your audience’s mind and heart (and bank balance)

    Realise the value of a profesh brand that’s custom made for you

    Want allllll the colours, patterns and illustrative style I’m known for

    Sound like you? Great, let’s get a little more personal.

    I’m a Brisbane-based branding designer

    You’re a fun, vibrant brand.

    We go together like cupcakes and sprinkles.

    An artist, illustrator and surface pattern designer, I bring a solid base of design qualifications, topped with 20 years of design expertise and a generous scoop of natural creative talent.

    I’m all about understanding your business top to tail with my in-depth design process, so I can uncover your brand personality.

    Then I create a tailored brand with a logo and visuals that make you feel proud of your growing business – and your ideal audience feel understood.

    branding packages

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    Let’s scratch the surface

    Say “see ya” to DIY and “hello” to “damn, that’s some killer branding!” Starting with a brand strategy, you’ll get all the beautiful bits and pieces to level up and show the world what you’ve got. 

    4 week turnaround time

    • In Depth brand questionnaire
    • 30 Minute strategy session ​to discuss your brief and brand strategy via Zoom.
    • Research into 3 of your competitors
    • 1 Moodboard
    • Logo design (3 concepts)
    • 3 revisions for 100% satisfaction
    • 1 colour (mono) version of your logo
    • Facebook profile sized logo
    • Colour palette recommendations
    • Font recommendations
    • Final logo files and design elements supplied formats suitable for both print and web use
    • Basic html email signature for 1 employee, with clickable web & social links
    • One page branding ID, showing colours, fonts, branding elements​ (or upgrade to an indepth Brand Style Guide)
    • Supporting brand designs
      (your choice of 2 from the list options below)
      Business Card, Letterhead, Social Media Header, Thankyou card, post card, 1 page DL or A5 flyer, E-Newseltter design, Set of 3 social media templates (canva)
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    Raise the bar and spread your brand further across your slice of the internet. Get jaw dropping visuals and extra inclusions for a solid brand story to help you scale. 

    6 week turnaround time

    • Everything included in my “Let’s Scratch the Surface” Package​​


    • Supporting brand designs (upgrade to your choice of 3)
    • Landscape and portrait versions of your logo (if required)
    • Logo sub mark
    • Web favicon icon​​
    • Upgrade to an indepth Brand Style Guide (the rule book), to outline the use of your fonts, logo usage, brand graphics, photography etc.


    • 10 small illustrations OR
    • An 8 page .pdf document OR
    • 1 Packaging design
    digital illustration of black cat wearing pyjamas

    The Cat’s

    All the brand graphics you could ever need with extra sprinkles on top! Make your brand instantly recognisable, memorable and pawsitively irresistible to your dream customer. 

    8 week turnaround time


    Everything included in my “Purfectly Branded” Package.


    • Supporting brand designs (upgrade to your choice of 4)
    • 2 brand pattern (developed from your icons, logo or illustrations)
    • Brand kit loaded and set up in your Canva Pro account (if required)​​
    • 5 Instagram templates + 5 story templates (Canva)
    • Personalised instructional video on how to use your Canva templates
    • Instagram design/art direction (9 square grid layout + style sheet with recommendations going forward)
    • Website home page design, supplied as a .pdf file. (Development is not included, but this will give you / your developer a good indication on how to set the “look” of your site.)
    • 30 minute hand over meeting (if required)

    Other designs I can help you with

    Wrapping paper

    Social media templates (Canva)
    Instagram grid design
    Branded patterns & illustrations

    Workbooks & interactive .pdf’s
    Flyers & brochures

    Let’s do it!

    Wanna get started? Like more info? Or keen for a custom design quote?
    Get in touch or book a free 15 minute discovery call.

    The branding design process

    So you’ve checked out my website, had a good sticky beak of my portfolio, downloaded my price guide AND you’re keen to work together? Here’s what you can expect;

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    1. Discovery & Breifing

    Welcome Pack / Proposal
    Giving you all the nitty gritty and inclusions.

    A 50% deposit is required before work can begin.

    You’ll fill out a brief form & collect a few visuals to show me the direction you’re thinking.

    We’ll catch up on Zoom to discuss your brief and brand direction.

    laptop with house plant illustration
    2. Brand Strategy

    Research & Strategy
    I research your competitors, target audience, industry and more. Then create your brand strategy document.

     Mood Board
    Using the brand strategy and the information you provided in the brief, I’ll create a visual mood board to show you the look and feel I envisage for your brand.

    laptop digital illustration
    3. Creating & Proofing

    Logo Design
    I’ll come up with lots of ideas and present you with the top 3.

    From there I’ll develop and refine your favourite design based on your feedback.

    Supporting Brand Designs
    Once the logo has been approved, I’ll move onto your supporting brand designs, illustrations and graphics. We’ll email back and forth until approved.

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    4. Finalise & Celebrate

    Files will be supplied to you via a drop box link once your final payment has been made.

    Lastly we celebrate!
    …because you’re about to take your business the next level!

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