and uncover all of the information that makes them tick.

Creating a fictional “ideal client avatar” with all the specific details, gives you a deep description of one single person and tells their story – Helping you to create targeted messaging in your branding.

iPad with a idea client avatar workbook on the cover

You might WANT to sell your products or services to everyone, but when you try and appeal to everyone with your branding, your messaging gets lost, and you end up grabbing the attention of …well …no one.

Rather than trying to attract the masses, your goal should be to hone in on one person completely.

And this workbook will help you do just that!


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