Digital illustration of illustrator Kat Potter

A Graphic Designers’ Path to Business Growth …Mastering Illustration with Confidence.

 Hey Hey, fellow graphic designers!  

Are you sitting comfortably?

Good, because today we’re diving into the colourful world of illustrations and how it can be your secret weapon for business growth. 

You’ve probably been there, staring at your drawing pad or screen, wondering if your illustrations are “good enough” to be called art. 

Spoiler alert: They totally are, and I’m here to tell you why!

The Struggle is Real: Illustrator or Impostor?

So, you’re a graphic designer. And you’ve got skills that make pixels weep with joy.

But when it comes to illustration, do you feel like you’re moonlighting in a world where only ‘pure’ artists belong? 

Trust me, you’re not alone. Many graphic designers juggle this same challenge. They wonder if using references or not having ‘perfect’ drawing skills makes them any less of an illustrator. 

And guess what? It doesn’t!

The Art of Imperfection

Here’s the thing: Imperfection in art isn’t just okay; it’s downright beautiful. 

Think about it – those little quirks in your work? They’re not just doodles; they’re your artistic DNA! 

Take my eternal battle with drawing hands, for example. The fingers always end up looking like sausages. 

So, instead of trying to nail every line and curve, I keep them simple. It’s my artistic wink – a way of saying, ‘Hey, I can’t draw hands perfectly, and that’s just fine!’ 

And you know what? It adds a sprinkle of fun to my work, making each piece unmistakably mine.  (Who knew sausages could be so artsy?)

Your New BFFs: Reference Images

Now, let’s address the big, sketchy elephant in the room: using reference images. 

Some of you might be thinking, “Can I really call myself an illustrator if I use references?”

 Absolutely! Even the pros use them. 

Think of reference images as your creative guides, not crutches. They’re there to inspire and help you visualise, not to make you feel like you’re cheating on your art exam.

No Time? No Problem!

Now, I hear you on the time crunch. You’re hustling hard, growing your business and time is as scarce. 

But learning and improving your illustration skills doesn’t have to mean enrolling in a full-time art course. 

It’s all about integrating small practice sessions into your daily routine. Even a quick 15-minute doodle session with your morning coffee can work wonders!

Growth, Growth, Growth!

Incorporating illustration into your graphic design business? That’s a recipe for growth, my friends. 

It’s like adding a secret sauce to your already awesome services – it can set you apart and open doors to new opportunities and income streams. 

Who doesn’t love that?

 

My Tips to Boost Your Illustration Confidence

  • Embrace Your Unique Style: Your style is like your fingerprint – unique and entirely yours. Celebrate it!
  • Practice with Purpose: Join communities or groups that encourage regular practice. Psst… have you checked out “The Illustration Playground for Graphic Designers” on Facebook? It’s a goldmine for growth and skill-building with monthly drawing challenges. And yes, practice does make progress!
  • Share Your Work: Even if it’s just a sketch, share it! Feedback is the breakfast of champions.
  • Keep Learning: There’s always something new to pick up. Online courses, workshops, or even YouTube can be your best pals.
  • Mindset Matters: Replace “I can’t” with “I’m learning.” Positive self-talk can be a game-changer.
Kat Potter illustrator

So, my lovely graphic designers, let’s kick those doubts to the curb and embrace our inner illustrators, imperfections and all.

Remember, your art tells your story – and every story deserves to be heard. Keep creating, keep growing, and most importantly, keep being your fabulous selves.

Here’s to embracing imperfection and making your mark in the illustration world!

Kat xx

So, my lovely graphic designers, let’s kick those doubts to the curb and embrace our inner illustrators, imperfections and all.

Remember, your art tells your story – and every story deserves to be heard. Keep creating, keep growing, and most importantly, keep being your fabulous selves.

Here’s to embracing imperfection and making your mark in the illustration world!

Kat xx

Kat Potter illustrator

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