digital Illustration of a yellow chicken on a green background

Are you guilty of putting all your eggs in the one design service basket?

Ready to sprinkle a bit of magic into your graphic design business and watch it flourish?
I’m here to share a little secret that turned my design world upside down – in the best way possible!

Why Illustration? Why Now?

Picture this: You’re a talented graphic designer, already creating stunning visuals. But imagine adding a dash of personal flair with unique illustrations. This isn’t just about making pretty pictures; it’s about setting your business ablaze with creativity and distinction.

The Power of Illustration

Illustration is like that secret ingredient in your grandma’s recipe – it just makes everything better. By weaving illustrations into your design packages, you’re not just offering a service; you’re crafting a story, an experience, an emotion. It’s about bringing a human touch to digital canvases.

My Story – A Twist in the Tale

So, about that magic I mentioned?

Here’s the story.

Once upon a time (okay, it was actually 2-3 years ago), I was already dabbling in the colourful world of illustration alongside my graphic design wizardry.

But then, something clicked.

I decided to shift gears and bring more illustrative flair into the spotlight.

I fine-tuned my portfolio, giving it a fresh coat of paint to really showcase the breadth of my illustration skills. Rejigged my services and design packages guide and updated my website.

 

The result?
MY BUSINESS DIDN’T JUST GROW; IT SOARED! 
We’re talking a jaw-dropping 60% increase in my annual income.

I felt like I’d been handed the golden key to a secret design kingdom. It was a clear sign that blending more illustration into my services wasn’t just a good move, it was a game-changer.

digital Illustrator and Designer, Kat Potter sitting crossed legged with a black cat on her shoulder.

How to Seamlessly Integrate Illustration into Your Design Business

  • Start Small, Dream Big: Begin by integrating small illustrative elements into your existing projects. It could be as simple as custom icons or a unique hero image.
  • Showcase Your Work:
    Update your portfolio to reflect this new offering. Let your clients see the range and versatility that illustration adds to your designs.
  • Market Your Skills:
    Use those SEO keywords – ‘graphic designer’ and ‘illustration’ are your new best friends. Show the world how these skills can elevate any business brand.
  • Education is Key:
    Keep learning and experimenting. The world of illustration is vast and varied – from digital painting to vector art, there’s a style for every story.
  • Feedback Loop:
    Listen to your clients. Their insights can guide you on which illustrative styles resonate most with your target market.

The Benefits are as Clear as Day

  • Stand Out in the Crowd:
    In a sea of designers, be the one who offers something extra.
  • Higher Value Proposition:
    More services mean you can charge more, right? Right!
  • Client Attraction Magnet:
    Who doesn’t want a designer who can do it all?

Are you ready to bring a dash of magic to your design work?

…and grow your biz!

If the blend of graphic design and illustration has always intrigued you, I’ve got something special in store.

THIS MAY, I’m rolling out a brand new e-course for graphic designers like YOU, who are eager to explore new horizons and add an extra layer of creativity to their portfolio.

With over 20 years of experience in design and a deep-seated passion for illustration, I’ve tailored this course to share the insights and techniques that have enriched my own career.

Think of it as having a mentor by your side, guiding you through the fascinating world where design meets illustration! Helping you to not just learn, but master the art of integrating illustration into your design work.

By joining this e-course, you’re not just signing up for lessons; you’re stepping into a community of designers all looking to grow and evolve. This is your chance to transform your approach to design, enhance your offerings, and open up new avenues for your business.

Together, we’ll explore how to make your designs not just seen but remembered and sought after. Let’s turn your interest in design and illustration into your greatest strength.

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