Ready to create an unboxing experience that has them reaching for their phones (so, y’know, they can tell everyone they’ve ever met just how awesome your brand is)? You’re going to need branded packaging design.
The good news? With other brands playing it safe and sticking to just their logo and colour palette, this gives you an awesome opportunity to make your brand even more unique, special and captivating with a brand patterns!
Don’t ignore all those logo variations your designer sent you. Each logo variation has its own purpose! Learn what all of the different logo variations are, and how you should use them in your business designs.
Pinterest is perfect for anyone looking for business brand design ideas.
Creating a board dedicated to your new brand, is a great way to keep all of your ideas together and an even better way to show your designer what you’re thinking.
Successfully collaborating with a designer isn’t something you can just spontaneously wing. Make sure you’re properly prepared you put down your design deposit. And be sure to scroll down and grab 50% off your Brand Clarity Workbook!
You’ve got the stockings sorted. Trimmed your tree and walked away with barely any bauble causalities. You’ve even bought yourself a pressie for surviving another crazy year (and if you haven’t, you definitely should. You deserve it.)
But … did you remember to put something for your other baby – aka your brand – under the tree?
Ask any start up or small business owner what their “must-have” graphic design essentials are, and I guarantee you’ll get two responses: “A brand” and “a website”.
And while I’m awarding top points for knowing those two (with bonus biccy points if you actually have them), the truth is that success-provoking design is about more than just your brand and website.
Sure, those two are absolutely your go-to investments when you’re starting out.
But the difference between a business that has their style together, and one that’s missing out on opportunities to make an impact on their audience? It’s in the little design details.
A brand style guide not only showcases the beauty of your brand in all the glory of its individual parts (‘cause, yep, a brand is more than just a logo) but also clearly tells you how to deliver your brand across multiple channels.
When you’re first branding, you’ll feel like a child with a new toy. You’ll want to jump to the end where you get to play with a shiny new thing. It’s easy to rush the process, but you can make mistakes along the way. I want to share with you the most common ones to avoid, so you can get your branding right from the start.
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