The blog

Flat digital illustration of a laptop next to a cactus plant.

Welcome to my blog!

Here you’ll find all sorts of tips, tricks and information related to branding, graphic design, illustration, pattern design …and even a little something for my fellow graphic designers!

Flat digital illustration of a laptop next to a cactus plant.

Being the giant design geek that I am, I’m passionate about providing helpful advice and guidance on all of these topics! Be sure to check back each month for the latest advice and information.

..let’s get creative!

Mastering Emotion in Illustration:  A Graphic Designer’s Guide to Expressive Faces

Mastering Emotion in Illustration: A Graphic Designer’s Guide to Expressive Faces

Ready to give your illustrations amega-dose of emotion and turn thoseblank-faced characters into expressive icons?   Today, we're gonna unlock the secrets of slaying the emotion game in your illustrations. Because, let’s face it, if your characters look as expressive as a brick wall, we need to chat! …And I’m not gonna lie, mine totally did when I was first starting out. Seriously, not...

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Colours That Catapult – Custom Illustrations for Explosive Design Biz Growth

Colours That Catapult – Custom Illustrations for Explosive Design Biz Growth

Picture this: you’ve just landed a new client, and they want their project to stand out like a peacock at a penguin party. Stock images might offer convenience, but they lack the spark of uniqueness that only custom illustrations can bring.
By incorporating your own hand-crafted illustrations, you infuse life and personality into your designs, making them one-of-a-kind masterpieces tailored to your clients’ dreams.

Unlocking Product-Based Success – The 9 Essential Steps to Art Licensing for Your Business

Unlocking Product-Based Success – The 9 Essential Steps to Art Licensing for Your Business

Picture this: your products transformed into captivating works of art, turning heads and winning hearts. In this blog post, we’ll unravel the secrets of surface design and delve into the exciting world of art licensing. So, get ready to unlock the full potential of your brand, as we explore how surface design and art licensing can help you stand out from the crowd, enchant your audience, and fuel your business growth.

Draw Your Way to Success – The Psychology of Illustration in Branding

Draw Your Way to Success – The Psychology of Illustration in Branding

As a graphic designer and illustrator, I’ve seen firsthand how the right illustration style and technique can create a strong emotional connection with a brand’s target audience. So, let’s dive into the psychology of illustration in branding and how you can use it strategically in your marketing efforts.

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Sprightly Summer Surface Pattern Design
Kat Potter. A colour loving graphic designer, digital illustrator and surface pattern artist based in Brisbane, Queensland.
Set of 4 colourful illustrated greeting cards for birthday, mother's day and more! Featuring florals, fruit, cats and dogs.
Colorful paper dolls with interchangeable outfits, accessories, and hairstyles, ready for creative play and customization.
Veggie Delight! A bright and colourful surface pattern design featuring abstract and minimal looking vegetables

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