The blog

What your designer wishes you knew about packaging design

What your designer wishes you knew about packaging design

Ready to create an unboxing experience that has them reaching for their phones (so, y’know, they can tell everyone they’ve ever met just how awesome your brand is)? You’re going to need branded packaging design.

The basics of brand patterns

The basics of brand patterns

The good news? With other brands playing it safe and sticking to just their logo and colour palette, this gives you an awesome opportunity to make your brand even more unique, special and captivating with a brand patterns!

What the flop are logo variations?

What the flop are logo variations?

Don’t ignore all those logo variations your designer sent you. Each logo variation has its own purpose! Learn what all of the different logo variations are, and how you should use them in your business designs.

How to create a Pinterest board for your brand

How to create a Pinterest board for your brand

Pinterest is perfect for anyone looking for business brand design ideas.
Creating a board dedicated to your new brand, is a great way to keep all of your ideas together and an even better way to show your designer what you’re thinking.

Five things you NEED to figure out before you hire a designer

Five things you NEED to figure out before you hire a designer

Successfully collaborating with a designer isn’t something you can just spontaneously wing. Make sure you’re properly prepared you put down your design deposit. And be sure to scroll down and grab 50% off your Brand Clarity Workbook!

The Brand Advent Calendar

The Brand Advent Calendar

You’ve got the stockings sorted. Trimmed your tree and walked away with barely any bauble causalities. You’ve even bought yourself a pressie for surviving another crazy year (and if you haven’t, you definitely should. You deserve it.)
But … did you remember to put something for your other baby – aka your brand – under the tree?

Five design essentials every business needs

Five design essentials every business needs

Ask any start up or small business owner what their “must-have” graphic design essentials are, and I guarantee you’ll get two responses: “A brand” and “a website”.
And while I’m awarding top points for knowing those two (with bonus biccy points if you actually have them), the truth is that success-provoking design is about more than just your brand and website.
Sure, those two are absolutely your go-to investments when you’re starting out.
But the difference between a business that has their style together, and one that’s missing out on opportunities to make an impact on their audience? It’s in the little design details.

Six things I’ve learned from a year in business

Six things I’ve learned from a year in business

Most people indulge in a glass of wine or a long bubble bath after a hard day at work. Me? I wrote a resignation letter to make myself feel better.
I wasn’t even sure I was going to hand it in. I thought about it. Re-read it 100 times. Tweaked a word or two. Then decided, “F*ck it. If there’s a right time to start my own business, this is it: Smack bang in the middle of a pandemic.”

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