On the Blog
When you’re first branding, you’ll feel like a child with a new toy. You’ll want to jump to the end where you get to play with a shiny new thing. It’s easy to rush the process, but you can make mistakes along the way. I want to share with you the most common ones to avoid, so you can get your branding right from the start.
I’m so excited for this month’s blog because here, you’ll learn all about why you need to understand your ideal client.
You see, intimately understanding your ideal client is super essential for your business and your brand.
Branding is an investment for your business, so to do it right you must uncover exactly who your brand is targeting.
Canva’s a bit of a controversial topic amongst designers because we all have our opinions, and we can feel like it’s a bit of a replacement.
However, I want you to know my truth about Canva. Because believe it or not, as a brand designer and illustrator, I actually recommend Canva to my clients.
I see it as a compliment to your graphic designer and your business. Which means it’s an excellent tool for businesses that have strong branding already in place. But, it’s not a replacement for a designer entirely.
I’m incredibly excited for you to read today’s blog. Because I’m chatting with Gemma from Contently driven.
She’s a copywriter and coach who writes copy that sounds like you or teaches you how. She’s all about unleashing your brand voice, so your words are unique to you.
I know many of you get super excited when you get your logo proofs back. And I totally get it. It’s an exciting time, right? But my keen bean, because you’re so thrilled you can’t choose which concept resonates with you the most. And you’re struggling to make a final decision. Which means you want to show all your friends, family and your cat too right? Because they’ll help you to decide, yeah? However what happens next is, you get confused.
Aside from creating, the process involved in designing a stunning (perfect for you) logo or any other design piece is huge. There are many bits, pieces and reasons involved in how we designers price ourselves.
One of the most frequently asked questions I get from potential clients is “I’m looking at getting a rebrand for my business, what the process?” So, I’m going to brake it all down and explain how you can expect a typical branding project to run.
I know many of you are headfirst into planning mode at the moment, so I figure now is the best time to share my graphic design trend predictions for the year ahead.
Today I’m looking back on some of the emerging trends that we started to see in 2020 (along with a few that just haven’t gone away over the years). I’ll also be sharing my two cents on what these might mean for your business and how you can potentially apply them to your own branding.
As a marketing professional (or a business owner wearing all the hats!) you’ll know that every sale or conversion counts. There are thousands of factors that go into every decision your customers make, many that they make without even thinking. One of these cues is colour – and your customers are using this everyday to decide which brands they want to buy from.
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