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Five design essentials every business needs
Ask any start up or small business owner what their “must-have” graphic design essentials are, and I guarantee you’ll get two responses: “A brand” and “a website”.
And while I’m awarding top points for knowing those two (with bonus biccy points if you actually have them), the truth is that success-provoking design is about more than just your brand and website.
Sure, those two are absolutely your go-to investments when you’re starting out.
But the difference between a business that has their style together, and one that’s missing out on opportunities to make an impact on their audience? It’s in the little design details.
Which is why I’ve curated a list of designs essentials you might’ve overlooked, but that have the potential to add massive value to your biz and brand.
Grab that bonus biccy and let’s dive in.
Six things I’ve learned from a year in business
Most people indulge in a glass of wine or a long bubble bath after a hard day at work. Me? I wrote a resignation letter to make myself feel better.
I wasn’t even sure I was going to hand it in. I thought about it. Re-read it 100 times. Tweaked a word or two. Then decided, “F*ck it. If there’s a right time to start my own business, this is it: Smack bang in the middle of a pandemic.”
How to attract new customers to your business. The fuss-free and foolproof client attraction method you’ll love.
Is your brand set up to make your target audience swoon? Or, over the years, has it become old-fashioned, out-dated, or irrelevant?* If it’s ready to ruin hearts (in the wholesome conversion kind of way), then double check consistency.
What exactly IS a brand style guide? … And does your business really need one?
A brand style guide not only showcases the beauty of your brand in all the glory of its individual parts (‘cause, yep, a brand is more than just a logo) but also clearly tells you how to deliver your brand across multiple channels.
Oops! Don’t forget your mission and vision statements
Before a graphic designer begins the branding process for you and any business, we need to talk about your mission and vision statements. These two statements are the foundation of what creates a strong brand.
5 Mistakes to Avoid When Branding Your Business
When you’re first branding, you’ll feel like a child with a new toy. You’ll want to jump to the end where you get to play with a shiny new thing. It’s easy to rush the process, but you can make mistakes along the way. I want to share with you the most common ones to avoid, so you can get your branding right from the start.
Why ideal clients are the secret ingredient to a successful brand
I’m so excited for this month’s blog because here, you’ll learn all about why you need to understand your ideal client.
You see, intimately understanding your ideal client is super essential for your business and your brand.
Branding is an investment for your business, so to do it right you must uncover exactly who your brand is targeting.
The C-word isn’t so bad for graphic design, is it?
Canva’s a bit of a controversial topic amongst designers because we all have our opinions, and we can feel like it’s a bit of a replacement.
However, I want you to know my truth about Canva. Because believe it or not, as a brand designer and illustrator, I actually recommend Canva to my clients.
I see it as a compliment to your graphic designer and your business. Which means it’s an excellent tool for businesses that have strong branding already in place. But, it’s not a replacement for a designer entirely.
How copywriting and design can work hand in hand with your brand
I’m incredibly excited for you to read today’s blog. Because I’m chatting with Gemma from Contently driven.
She’s a copywriter and coach who writes copy that sounds like you or teaches you how. She’s all about unleashing your brand voice, so your words are unique to you.
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