The blog

What to consider (and collect) Before you work with a surface designer or illustrator
Want to make your commercial product truly one-of-a-kind with a creative, fun and quirky surface pattern? Here’s your beginner-friendly guide to getting ready to work with a surface designer or illustrator. Read time: Five minsHere’s the deal: If I could go back in time and guide Younger Me on how...
What to consider (and collect) Before you work with a surface designer or illustrator
Want to make your commercial product truly one-of-a-kind with a creative, fun and quirky surface pattern? Here’s your...
The low-down on surface pattern design and art licensing
How to bring your commercial products to life with creative surface pattern design and art licensing (and how it...
Five ways you’re playing small and staying stuck in your business
You’ve achieved the impossible by starting your very own small business. Great work! But how do you know when you’re ready to turn things up a notch and stop playing small?
What your designer wishes you knew about packaging design
Ready to create an unboxing experience that has them reaching for their phones (so, y’know, they can tell everyone they’ve ever met just how awesome your brand is)? You’re going to need branded packaging design.
The basics of brand patterns
The good news? With other brands playing it safe and sticking to just their logo and colour palette, this gives you an awesome opportunity to make your brand even more unique, special and captivating with a brand patterns!
What the flop are logo variations?
Don’t ignore all those logo variations your designer sent you. Each logo variation has its own purpose! Learn what all of the different logo variations are, and how you should use them in your business designs.
How to create a Pinterest board for your brand
Pinterest is perfect for anyone looking for business brand design ideas.
Creating a board dedicated to your new brand, is a great way to keep all of your ideas together and an even better way to show your designer what you’re thinking.
Five things you NEED to figure out before you hire a designer
Successfully collaborating with a designer isn’t something you can just spontaneously wing. Make sure you’re properly prepared you put down your design deposit. And be sure to scroll down and grab 50% off your Brand Clarity Workbook!
The Brand Advent Calendar
You’ve got the stockings sorted. Trimmed your tree and walked away with barely any bauble causalities. You’ve even bought yourself a pressie for surviving another crazy year (and if you haven’t, you definitely should. You deserve it.)
But … did you remember to put something for your other baby – aka your brand – under the tree?

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