A step by step guide into my brand design process

Jan 27, 2021

One of the most frequently asked questions I get from potential clients is “I’m looking at getting a rebrand for my business, what the process?”

So, I’m going to brake it all down and explain how you can expect a typical branding project to run.

…let’s go!

1. Discovery

Check me out and Get in Touch

You’ve downloaded my price guide, checked out my portfolio and think we might be a great fit?

WooHoo! Are you excited, ’cause I am?

If you’re ready to hit “GO”, send me an email to tell me a little bit about your business, the service you are interested in and your required time frame. (I am usually booked 2 weeks in advance) 

Or if you’d like to chat and ask some questions first, you can book in a free 15 minute phone consultation.

I’ll get back to you with my current availability, establish your needs & ask some questions about your project to ensure we are going to be a good fit for each other.

If you’re happy with the expected time frame and you’re definitely keen to get started, we can take the next step!

Welcome pack / proposal

If you’re booking in a package from my price guide, I’ll send you over a welcome pack. However if you’re after a custom package, I’ll email you a proposal for you to check and approve first.

This document explains all of the important info we will both need during the design process.

It covers:

  • all of your deliverables (the designs/files you will receive at the end)

  • my vision for you

  • what will be expected from you

  • what you can expect from me

  • communication logistics

  • an estimated start date and project time line and

  • a contract for us both to sign before we get started


I also send you a copy of my Brand Clarity Workbook. Yes, I give you homework!

The workbook will help get you thinking about your brand’s values, it’s mission, vision, your target audience and your competitors. So we can really nail your brand strategy!

It’s not a pre-requisite, but it’s highly recommended as this guide will help you immensely when it comes to the next step. Your brief.

Once the contract has been signed by both of us, I’ll email you again with a brief form, invoice for your deposit and a link to book in your 30 minute meeting / strategy session.


Tell me all about your business!

The briefing questionnaire will help me get to know your business. Try and be as detailed as possible. This will limit your revisions and ensure your project is a success.

You’ll need to supply all the details required for your collateral items and illustrations at this point too. Names, addresses, website details etc.


A 50% deposit will be due when you submit your brief form. I don’t start work on your project until payment has been made. The remainder of your payment will be due upon approval and before any files are released to you.

Clients outside of Australia will be required to pay in full up front.


In the 30 minute strategy session we’ll discuss your brief, your brand direction and anything you’re not too sure of in more detail. I want you to feel confident we are going to take your brand in the right direction, so ask any questions your feel you need to.

I generally do this discussion over the phone. However, I can organise a Zoom meeting, or meet at a local cafe near me if you would prefer (I’m located in Springfield Qld)

2. Research and Strategy


Using the information you provided on the brief, I get busy researching.

I spend time looking into:

  • your competitors

  • your target market

  • your industry

  • the brands you admire

  • your Pinterest board or supplied examples

Mood board design

Using the information you have told me about your business, I then get to work testing different colour pallets, finding relevant imagery and putting together your initial mood board. The mood board is a bit of a summary of where I plan on taking your brand. It helps to ensure everything is kept consistent and aligned when developing your brand visuals.

I’ll send this to you for approval and make changes if you don’t feel it’s heading in the right direction.

3. Design and Presentation

Logo design

Once we have the vision for your brand visuals approved, I’ll move to the logo design phase.

I try out lots of different ideas to see what works and what doesn’t. I tend to work through a little bit each day for a week as I find that ideas come to me when I’m doing other things. (you know, trying to sleep, walking the dog, watching tv)

I try lots of different ideas, then present you with the strongest 3 concepts.



From there I’ll develop and refine your favorite design based on your feedback.

3 rounds of alterations are included in my branding packages as I find that’s usually all that is needed.

I will have changes back over to you within 2 working days and request prompt feedback from clients to prevent the project from going over the allocated time.

Sharing your design concepts in Facebook groups and asking for advice from people who are not your ideal client is not recommended. (I find this makes the process difficult and can lead to confusion)


Collateral design

When the logo has been approved I begin work on your other designs (business cards, email signature etc.) and illustrations. Again, we develop and refine until you are 100% happy with them.

There are 2-3 rounds of revisions included, I find this is usually all that is needed, but on the odd occasion additional revisions are required, they are available at $99 per hour.


4. Delivery


The remainder of your invoice is emailed to you once everything is approved. Files will then be supplied to you via a drop box link once final payment has been made.

Your files will be all organised for you in labelled folders, so all you need to do is save them somewhere safe in your marketing files for future use.


Lastly we celebrate …because you’re about to take you exciting business the next level!

After you have launched, I love to share the work we have done on my socials and give your business a huge plug as well.

I follow these steps to ensure we get the most out of our time together!

Would you like more information? Get in touch

You can also
Download my price guide here


If you want help getting to know your brand better, download my Brand Clarity Workbook to get a head start!

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