One of the most frequently asked questions I get from potential clients is “I’m looking at getting a rebrand for my business, what the process?”

So, I’m going to brake it all down and explain how you can expect a typical branding project to run.

…let’s go!

1. Discovery

Check me out and Get in Touch

You’ve downloaded my price guide, checked out my portfolio and think we might be a great fit?

WooHoo! Are you excited, ’cause I am?

If you’re ready to hit “GO”, send me an email to tell me a little bit about your business, the service you are interested in and your required time frame. (I am usually booked 2 – 4 weeks in advance) 

Or if you’d like to chat and ask some questions first, you can book in a free 15 minute phone consultation.

I’ll get back to you with my current availability, establish your needs & ask some questions about your project to ensure we are going to be a good fit for each other.

If you’re happy with the expected time frame and you’re definitely keen to get started, we can take the next step!

Welcome pack / proposal

If you’re booking in a package from my price guide, I’ll send you over a welcome pack. However if you’re after a custom package, I’ll email you a proposal for you to check and approve first.

This document explains all of the important info we will both need during the design process.

It covers:

  • all of your deliverables (the designs/files you will receive at the end)

  • my vision for you

  • what will be expected from you

  • what you can expect from me

  • communication logistics

  • an estimated start date and project time line and

  • a contract for us both to sign before we get started

Once the contract has been signed by both of us, I’ll email you again with a brief form, invoice for your deposit and a link to book in your 30 minute meeting / strategy session.


Tell me all about your business!

The briefing questionnaire will help me get to know your business. Try and be as detailed as possible. This will limit your revisions and ensure your project is a success.

You’ll need to supply all the details required for your collateral items and illustrations at this point too. Names, addresses, website details etc.

Your brief form is due back within 2 business days of your start date.


A 50% deposit will be due within 1 week of contract acceptance.

I won’t be able to kickstart your project until the deposit payment has been received. Your final payment is due upon completion of your project.

Clients outside of Australia will be required to pay in full up front.


Once you have submitted your brief form, I’ll get you to book in a strategy meeting.

The meeting usually lasts around 30 to 45 minutes, where we dive deep into your brief, brand direction, and any lingering uncertainties. I want you to strut away feeling confident that we’re about to take your brand on an epic adventure. So, don’t hesitate to unleash a storm of questions and let’s make this meeting an absolute blast!”

This meeting usually happens via Zoom.

2. Research and Strategy


Using the information you provided on the brief, I get busy researching.

I spend time looking into:

  • your competitors

  • your target market

  • your brand values
  • your industry

  • your mission and vision
  • the brands you admire

  • your Pinterest board or supplied examples

  • and a whole lot more!
I weave all of this valuable information together into a magnificent brand strategy document.
It’s like a roadmap that brings absolute clarity to every aspect of your brand. Consider it the secret decoder ring that ensures we’re all on the same page and ready to conquer the branding universe!

Mood board design

With all the juicy details you’ve shared about your business, I dive into action! I start by experimenting with various color palettes, hunting down relevant imagery, and curating your very own mood board. This magical mood board serves as a snapshot of the exciting direction I envision for your brand. It’s like a compass that keeps us on track, ensuring that every visual element we develop stays consistent and perfectly aligned with your brand’s vibe.

I’ll send this and your brand strategy to you for approval and make changes if you don’t feel it’s heading in the right direction.

3. Design and Presentation

Logo design

Once we have established the vision for your brand, I’ll move to the logo design phase.

I unleash a storm of creative ideas, exploring a multitude of possibilities to separate the winners from the not-so-great ones.

My creative process involves immersing myself in a little bit of brainstorming each day for a week. You see, inspiration strikes when I least expect it, often during those moments when I’m engrossed in other activities. So, while I’m juggling tasks and going about my day, the magic happens and the ideas flow!

I try lots of different ideas, then present you with the strongest concepts.



From there I’ll develop and refine your favorite design based on your feedback.

3 rounds of alterations are included in my branding packages as I find that’s usually all that is needed.

I will have changes back over to you within 2 working days and request prompt feedback from clients to prevent the project from going over the allocated time.

Sharing your design concepts in Facebook groups and asking for advice from people who are not your ideal client is not recommended. (I find this makes the process difficult and can lead to confusion)


Collateral design

When the logo has been approved I begin work on your other designs (business cards, email signature etc.) and illustrations. Again, we develop and refine until you are 100% happy with them.

There are 2-3 rounds of revisions included, I find this is usually all that is needed, but on the odd occasion additional revisions are required, they are available at $110 per hour.


4. Delivery


The remainder of your invoice is emailed to you once everything is approved. Files will then be supplied to you via a drop box link once final payment has been made.

Your files will be all organised for you in labelled folders, so all you need to do is save them somewhere safe in your marketing files for future use.


Lastly we celebrate …because you’re about to take you exciting business the next level!

After you have launched, I love to share the work we have done on my socials and give your business a huge plug as well.

I follow these steps to ensure we get the most out of our time together!

Would you like more information? Get in touch

You can also
Download my price guide here


If you want help getting to know your brand better, download my Brand Clarity Workbook to get a head start!

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